ABOUT

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The first connection between a customer and a brand, whether looking in a window or stepping into a store, must be special. Since the early days of Leslie Tynik’s career working in-house for retailers, she’s believed a visual merchandiser can play a powerful role for brands of every size. Today, she offers a first-of-its-kind service, offering the level of in-house support to brands on an a la carte basis. 

Leslie got her start at Barneys New York in the era of Simon Doonan. Even in those early days, she wondered how she could service more than one brand at a time. When she moved to Stella McCartney and then Opening Ceremony, working in-house on teams built to oversee multiple locations, she experienced how brands’ needs ebb and flow, and found opportunity to meet them where it matters most.

Leslie launched LTC in 2018, driven by an entrepreneurial spirit born from watching her father run his own company building beautiful homes since 1984. As a little girl visiting her father’s construction sites, she watched big forms take shape from painstakingly plotted plans. The power of creating great experiences, she saw, came from keeping oneself flexible and structuring capabilities around a hands-on approach. 

The idea of LTC—a service scalable to a client’s exact needs and a location’s unique sensibility—breaks the mold of the status quo. LTC works on projects large and small with a wide range of clients across the US. If you’d like to learn how LTC can bring your visual merchandising project to life, please contact us here.